Service · 03
Analytics & Reporting
You can't improve what you can't see.
We build analytics dashboards and reporting systems that show you what's actually happening in your business — not what you think is happening. No more monthly spreadsheet marathons. No more guessing which marketing channel works. No more surprise revenue shortfalls.
Real data, real-time, displayed in dashboards your team actually uses.
Why Work Lekker
What makes our analytics different
We don't just build dashboards — we teach analytics
Most agencies build beautiful dashboards that nobody understands. We build simple dashboards and teach your team how to think with data: what each metric means, what to do when it changes, and how to drill down to find the cause. Your team becomes data-literate, not just consumers of pretty charts.
Actionable metrics, not vanity
Vanity metrics feel good but don't drive decisions — total visits, follower counts, raw leads. We build dashboards around metrics that actually matter: cost per qualified lead, lead-to-customer conversion, lifetime value, churn, and payback period. Every number on screen is one you'd act on.
We integrate with your existing stack
We don't force you to buy new software. We connect to what you already use — Google Analytics, Facebook and LinkedIn Ads, Xero, QuickBooks, Salesforce, HubSpot, Stripe, Yoco — and surface it in Looker Studio, Metabase, Power BI, or a custom build. The right tool for your budget, not ours.
What we do
Our analytics & reporting services
Business Intelligence (BI) Dashboards
See your entire business in one place — real-time, accurate, and accessible from any device.
- Executive dashboards (high-level KPIs at a glance)
- Marketing, sales, operational, and financial dashboards
- Real-time data with drill-down capability
- Alerts and notifications when metrics move out of range
- Historical comparisons (month-over-month, year-over-year)
Result: Decisions based on real data, not spreadsheets built from memory.
Marketing Analytics & Attribution
Stop wasting marketing budget on channels that don't work — see exactly what drives revenue.
- Traffic, CPC, CPL, and CPA by channel
- Lead-to-customer conversion and LTV by acquisition channel
- First-touch, last-touch, and multi-touch attribution
- Clear answers on which campaigns to scale
Result: Marketing spend optimized for ROI, not vanity metrics.
Sales Pipeline & Forecasting
Know where your revenue will come from — before it arrives.
- Leads by stage with conversion rates and time-in-stage
- Win/loss analysis and revenue forecasts
- Individual sales rep performance
- Early warning on deals at risk
Result: No more surprise revenue shortfalls. Sales becomes predictable.
Customer & Product Analytics
Understand what your customers actually do, not what they say they do.
- User behavior flows and drop-off points
- Feature usage and engagement (DAU/MAU)
- Churn and cohort analysis
- NPS and customer satisfaction trends
Result: Product decisions based on behavior, not opinions.
Operational & Support Analytics
See bottlenecks before they become problems.
- Support ticket volume, response and resolution times
- Order processing time and inventory turnover
- System uptime and performance
- Staffing and capacity signals
Result: Operations that improve over time, not degrade.
Financial Analytics & Reporting
Real-time financial visibility, not month-end close surprises.
- Revenue, expenses, and margins in real time
- Cash flow, runway, and accounts receivable aging
- Profitability by product, service, or customer
- Clear answers on where you're overspending
Result: Financial decisions made with clarity, not anxiety.
How it works
Our process
01Discovery & KPI Definition
Week 1We don't build generic dashboards — we build dashboards for your business. We learn what questions you need answered, what metrics drive decisions, and what data you already have.
Deliverables: KPI framework, data inventory, dashboard wireframes.
02Data Integration
Week 2–4We connect to your data sources: website analytics, CRM, payment processor, marketing platforms, support tools, accounting software, and custom databases.
Deliverables: Data pipelines, warehouse storage, automated data sync.
03Dashboard Development
Week 3–6We build dashboards in tools your team will actually use — not overbuilt enterprise software that nobody touches. Looker Studio, Metabase, Power BI, Tableau, or custom, chosen to fit your team and budget.
Deliverables: Working dashboards, mobile-optimized, tested with real users.
04Training & Handover
Week 6–7Dashboards are useless if nobody knows how to interpret them. We train your team on what each metric means, what to look for, how to drill down, and how to take action.
Deliverables: Training materials, team training sessions, documentation.
05Monitoring & Optimization
OngoingData sources change and metrics evolve. We monitor dashboards for accuracy, fix issues when data sources break, and optimize as your business grows.
Deliverables: Monthly reports, uptime monitoring, optimization recommendations.
ROI
What to expect
| Analytics type | Key benefit | Payback |
|---|---|---|
| Marketing attribution | 20–30% improvement in marketing ROI | 2–3 months |
| Sales forecasting | 15% reduction in revenue surprises | 1–2 months |
| Operational dashboards | 25% reduction in firefighting | 2 months |
| Customer analytics | 10% reduction in churn | 3–4 months |
| Financial dashboards | Faster decision-making, less anxiety | Immediate |
Illustrative example: a Johannesburg e-commerce brand spending R50k/month on ads with no idea what worked — after dashboards, could reallocate budget to the best-performing channel and grow revenue. The dashboards pay for themselves in weeks. Target outcomes, not guarantees.
Pricing
Transparent, scope-based
Every project is different — these are realistic ranges, not cookie-cutter packages. We quote based on scope.
Analytics Audit & Roadmap
R7,500 – R15,000
2–3 weeks
- Current state assessment
- KPI definition
- Data inventory
- Dashboard recommendations
Single Dashboard Project
R10,000 – R25,000
4–6 weeks
- Data integration
- Dashboard development
- Testing
- Training
- 30-day support
Full Analytics System
R25,000 – R75,000
8–16 weeks
- Complete data integration
- Multiple dashboards
- Team training
- Documentation
- 60-day support
Ongoing Analytics Partnership
R2,000 – R6,000/mo
Ongoing
- Monitoring and optimization
- New metrics
- Training refreshers
- Monthly reviews
FAQ
Common questions
We use the right tool for your needs and budget. Google Looker Studio (free, sufficient for most), Metabase (open-source, powerful), Power BI (Microsoft ecosystem), Tableau (enterprise), or custom dashboards built in code. We don't push expensive tools when free options work.
A simple single dashboard (1–2 data sources) takes 2–4 weeks. A full analytics system (multiple dashboards, 5+ data sources) takes 8–12 weeks. We always start with a quick-win dashboard that delivers value within the first month.
Almost anything with an API or export: Google Analytics, Facebook Ads, LinkedIn Ads, Google Ads, CRMs (Salesforce, HubSpot, Pipedrive), payment processors (Stripe, Yoco, PayFast), accounting (Xero, QuickBooks), support tools (Zendesk, Intercom), custom databases, spreadsheets, and more.
No. We design dashboards for business people, not data scientists — plain language, clear visuals, and metrics that drive decisions. We train your team on interpretation and action, so you don't need a statistics background.
Most data is messy — that's normal. We clean, normalize, and structure your data as part of integration, and we build checks and alerts so you know if data stops flowing or looks wrong. Bad data is caught early, not months later.
Yes — this is often where we start. Defining your KPI framework isn't a side task; we work with you to identify what questions you need answered, what metrics drive decisions, and what "good" looks like for each one.
Yes, and they'll be better. Instead of monthly snapshots, you get real-time visibility; instead of static spreadsheets, interactive drill-down; instead of surprises, trends and alerts. Most clients keep some formal reporting for boards or investors but shift day-to-day decisions to dashboards.
We take this seriously. Data is stored in secure, reputable systems, never shared, and access is controlled (team-only, role-based). We can also implement data anonymization where needed, and we discuss security as part of every project.
Proof
We run our own businesses on this
Every project below is live and generating real results — not a borrowed case study.
NSC Past Papers — Content Analytics
- Problem
- No visibility into what content worked, which subjects drove traffic, or where users dropped off.
- Result
- In development — analytics infrastructure built, pending launch.
Port Watch — Operations Analytics
- Problem
- No visibility into user growth, feature usage, or support volume.
- Result
- Proactive scaling before system strain, with support staffing planned from ticket volume.
Work Lekker — Marketing Analytics
- Problem
- Spending on content and LinkedIn without clear ROI.
- Result
- Budget reallocated to highest-performing channels and a 30% improvement in lead cost.
Ready to see your business clearly?
Stop running your business on gut feel. Your competitors are making decisions based on real-time data, and good news: analytics doesn't require an enterprise budget or a data science team. You can start small, prove value, and build from there. We build dashboards your team actually uses — no overbuilt software, no vanity metrics, just real visibility into what's working, what's not, and where to focus next. Let's audit your current state and identify the 3–5 metrics that would change your decisions. WhatsApp or email us to start.
Cape Town · Mon–Fri 9am–5pm SAST · Typically responds within 24h
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